What happens when the rush of traffic to your post finally dies down?
It’s the same story – hit publish, get traffic, move on.
Wait a second…
Right now, you’re sitting on a mountain of great content – but it’s going to waste.
Roll up your sleeves because we’re going diggin’, we’re going to flip your old content into new streams of profit, traffic, and branding.
Answering the Question: Why Recycle Content?
Why should I spend time working on old content? You may be thinking…
Well, for the most part, you may often write a new piece of content with your current readers in mind but there are two problems (when it comes to creating profitable content):
- Many of your current readers will either eventually move on or fade out
- Many of your new readers will discover content that you created ages ago
Here’s why both of these are important to remember:
- People move onto new subjects as they age. A follower today may not be there in the near future because of any number of elements: they’ve changed their hobbies, lifestyle, interests, location and more. People naturally lose interest or excel beyond what you have to offer.
- Your older content will be sitting out there on the web, waiting to be discovered by search engine users. Your voice from months ago is completely different than how you sound today. If someone discovered your first post will they receive the same impression vs the latest?
You’ve done all of the hard work by creating the content – taking a few hours to slog through your old content results in a major benefit: You can build upon your past success.
Approach #1: Capitalize on Affiliate Opportunities
The first time you created a new piece of content, you may be a bit reluctant to include promotional products and links in fear that you may scare away your current community.
This is money left on the table.
Your true fans can appreciate your efforts to make money because it lets you keep blogging.
To get the best of both worlds:
- Go through your top content and find an affiliate product suiting the topic
- Interweave the new affiliate link into the old context, making it prominent
- Take time to touch up the post while you’re editing
This action gives you the opportunity to create a revenue stream without alienating your community if you ’re reluctant about becoming overly promotional. But, benefits on tons of people finding your old stuff in organic search listings.
Approach #2: Create a New Campaign
I’d say creating an eBook using existing content but let’s not stop at some flashy PDF.
There are many, many more opportunities to flip your content into new campaigns for branding, traffic, and income. Again, going back through your best work and adding a value to it will let you properly assess whether your existing content can be repurposed into a new campaign.
To get the best of both words:
- Take your most popular post and turn it into an eBook
- Record a few videos that highlight each of the sections
- Blast them onto video sharing sites
- Create a landing page offering your new freebie
- Break down your post into articles to use in outreach or guest posts
After creating an amazing piece of content, you’re done with the hard work. All that’s need to be done now is to turn it into a package and spend a few hours to set up a domain and autoresponder.
You’ve got another list to turn a profit or drive traffic to your blog.
Approach #3: Create a New Blog or Website
Why stop at just creating a new list or optimizing a post with affiliate links, why not go all the way by creating an entirely new blog related to a topic you love?
If you’re knowledgeable about a topic than starting a new, authority blog could be a way to earn an online income without heavy research.
To get the best of both worlds:
- Look through your blog and take special note of the categories you use
- Look for heavily covered topics – revealing ideas you could expand
- Repurpose your existing content for items in newsletters and freebies
Instead of overloading your blog, you’ll take content which may not currently fit your flagship blog and use it on your new domain.
A new domain means a new platform to experiment with affiliate marketing, advertising, traffic techniques and your own product launches!
Most Importantly: Have Fun!
So, now you’ve learned a few ways you can take your existing content and flip it into new profit streams.
Let’s not forget that having fun is the most important goal of it all.
The last thing you want to do is to be overloaded with new projects. Take your time if you’re thinking about tackling any of these approaches.
Start off small such as going back through old content and placing affiliate links. After you see how people react to your affiliates, assess building a new site around it will be worthwhile.
Personally, I’m dedicating a month out of each year for the sole purpose of optimizing older content.
I’m creating new content from my existing work, optimizing my affiliates and setting up the foundation to create a digital empire. Yes, this is going to add on a lot more work. But, if I know that people are buying than it can be safe to assume a website could turn very profitable in the long run, got me?
Always remember this:
You’ve done all the hard work — it’s time to take your content and maximize what’s possible.
Good luck. Have fun. Leave a comment.