How would you like to increase sales revenue?
Easier said than done, right? Wrong.
Here’s the thing:
Be happy all you want knowing people love you and your business.
But… if you’re not creating sales the business will die – fact.
Social shares don’t pay the bills.
I want to share 9 (total) ways to make more sales and how to do them.
Get More Customers Through the Door
First up is captain obvious: if you can bring in more customers, you’ll generate more sales. Unfortunately, many businesses aren’t very good at doing this.
Websites rely heavily on only a few traffic generation methods, disregard user experience and conversion on their website. It’s no wonder why so many online businesses are shutting down; they’re putting all their eggs in one basket! Just because you believe you have a great product doesn’t mean the customer thinks the same – it’s foolish to assume.
So how can a business bring in more customers and thus, make more sales?
Here are quick methods:
Increase Sales Revenue #1: Diversify Your Advertising Platforms
Don’t use a single PPC campaign as your only method of advertising on the web.
There are dozens of other networks which allow you to advertise besides Google including Yahoo, Bing, and websites within your niche. In fact, many of these other networks are pennies on the dollar compared to going with the Big G.
Increase Sales Revenue #2: Build Free Traffic
Blogging, social media marketing, video marketing — the list goes on and on.
Yes, each of these methods does technically take time to build but when targeting the long-tail search phrases, you’ll be able to keep high ranks for very relevant keywords in your niche.
Free traffic is free traffic.
Start a campaign submitting articles to article directories, install a business blog, log into your Twitter or Facebook account and engage the community!
Increase Sales Revenue #3: Start a Referral or Affiliate Service
What better way to drive more traffic to your website than a referral or affiliate service.
Setting up a referral system doesn’t take much time and won’t cost you much; the rewards are tremendous.
Affiliate sales help give your customers that extra little nudge to tell their friends and family which in hopes bring more sales to your store.
Sell More to Existing Customers
Here’s the problem with bringing in new customers: they’re expensive as hell!
The money you placed toward online and offline advertising should always be configured as part of the customer acquisition cost; you’ll be surprised just how much you’re really paying to make that one sale.
To remedy this inefficient customer model, you need to begin focusing on the customers you already have. Since you’ve already acquired their business, selling to them again will be much easier as you’ve already built a relationship.
Here are very simple ways to sell to existing customers and increase your sales:
Increase Sales Revenue #4: Pick Up the Phone
That’s right, people still use a phone as a large portion of their daily routine.
Pick up the phone and give your customers a call, have a chat with them and thank them for their business. Don’t push a sale immediately else you’ll drive them away, build a relationship first, solve their needs and then offer your products or services again.
Increase Sales Revenue #5: Start A Newsletter
If a person loves your business, they’re most likely to keep up to date with what you have to offer.
The easiest method to keep your customers in the fold is through a newsletter. You can use this newsletter to share deals, new products, information and highlight key events in your business. Even a newsletter once a month will help keep your business in the minds of your customers.
Increase Sales Revenue #6: Give Incentives and Hold Promotions
If you’re like me, you jump with joy when you get free shipping on your order you had not expected.
Timing is everything, strike when the iron is hot. Next time your customer is back on your site, send them over a discount code, free shipping or a free item on their purchase. Additionally, you could use promotions to bring your customers back in the fold (combine this with your newsletter).
Fire Your Worst Customers, Focus on the Best
How many times have you been stuck on the receiving end of your worst customer, taking their verbal abuse for a problem you truly didn’t cause. It seems some people just want to get a rise out of you – taking out their own frustrations on your business.
Here’s the secret, however: you have the right to fire your worst customers.
That’s right: if people are causing too much of a hassle, being jerks or trying to scam you out of products/services or time – just let them go.
By not dealing with these negative customers, you can use your time to focus on the ones which return the best investment. Here are ways you can improve your business by firing your worst customers:
Increase Sales Revenue #7: Politely Decline Business
Customers will be shocked when they get the reply that you won’t be doing business with them anymore. “What, but I’m the customer!”.
Exactly, but if you’re a jerk to employees and trying to scam the system, you don’t get the privilege of buying.
Politely tell them you no longer will be doing business with the customer, make sure every open order is settled and even recommend another company for them to deal with.
Increase Sales Revenue #8: Remove the Bad, Keep the Good
If you subscribe to the 80/20 rule of business, you understand that nearly 80% of your business comes from 20% of your customers. Instead of spending the entire day trying to handle your bad customers, use your time to help the good.
Your good customers will already have a great relationship with your business and are more inclined to buy again – give them incentives to come back, tell them how important they are and spend more time answering their questions.
Increase Sales Revenue #9: Keep A Running Tally on People
For as much great press Zappos gets about great customer service, even they keep tabs on customers trying to cheat the system.
Don’t throw out a bad customer on the first incident, simply keep a running tally on how both parties reacted.
If it seems the customer is going out of their way to disrupt your business, trying to cheat you of your products/services or take up entirely too much of your employee’s time, assess the tallies and decided if they’re worth letting go.
Which Business Strategy to Increase Sales Will You Use?
By using these easy ways to make more sales, you’ll soon see a significant rise in your revenue and productivity. By bringing in more customers through a diverse advertising campaign, keeping existing customers and trimming the worst offenders, you’ll be able to build your business as you intended.
How do you generate more sales for your business?