Who’s more powerful: the smartest man in the world or the one who convinces everyone he’s the smartest man in the world?
You have the qualities to become an expert in any field leveraging what you know.
By the time you finish reading this post, you will know exactly what you need to do to position yourself as an expert and authority in three simple steps.
Step 1: Determine your target audience
Understanding your audience is the first step to become an expert.
Like…really understand them.
There are, essentially, three main categories of people:
- The experts – these are the people that know it all; they are the pros at what they do. Everyone looks toward the experts to gain the inside knowledge about any topic. Of course, it’s taken years to eventually learn everything so it’s their just rewards.
- The fanatics – these are the people that are die-hard for a topic; they can’t stop talking about it, they buy products and regularly tell their friends about how wonderful X is.
- The masses – the masses are someone who enjoys a topic but doesn’t have the time to dedicate their lives to it. They occasionally dabble in it, try out a few new things, pay attention to the experts and are primed to learn more.
Which one of these people would you go after?
If you said the fanatics you’d be wrong.
You see, fanatics already know a large majority of the information.
Often, they simply don’t take the initiative to position themselves as an expert.
Think of the fanatic as the die-hard movie buff.
They regularly invest in new equipment, has a vast movie collection and talk about it on forums but they don’t necessarily know every little detail about the movie industry.
Your target audience is the masses.
The masses are ready to learn but need a little guidance from an expert – this is where you come in.
Step 2: Understanding the 10% difference
There is a great expression that goes “they won it by the skin of their nose”.
It’s that split second which can determine the results and can be as small as being a fraction of an inch closer (in our case, a little more knowledgeable).
What does this have to do with positioning yourself as an expert? Everything.
You don’t need to know every element of a topic to become an expert.
You just need to know more than what the average person knows.
If you were to learn just 10% more of a topic over the average person you’re already setting yourself up to stand out and become a “go-to” individual.
Perception is everything. You aren’t deceiving others by knowing just a fraction more because they have found that your additional knowledge is exactly what they want!
Think of it this way:
- You know a few additional tricks to gain even more traffic to your website
- You know the one line that helps close a sale nearly twice as often
- You found a secret way to shave 25% off travel costs by making one phone call
To the average person, this is the information is exactly what they’re looking for – they want bite-size nuggets of information that gives them the competitive edge as well.
Step 3: Learning your competitive advantage
What’s the best way to learn the 10% difference? C’mon, you know this.
I know you’ve got it in you…
And how do you learn more?
Read and study from those that have already established themselves as experts.
What’s in front of your right now? A computer. A connection to an infinite amount of information freely available to you due to the web – 100% of the time, if you take the time, you can learn it online.
This is what you need to do:
- Figure out what the average person already knows; do this by reading blogs, forums, chat and discussion boards to gauge what the average topic details.
- Find the influential people within the industry and seek out valuable information that’s buried on the web; hint: Google is your friend.
- Read and absorb as much information as possible, take notes and start to implement what experts teach in your daily life.
- Develop your own strategy to convey this 10% additional information, perfect your message and use your real-world experience as social proof.
- Go back to where the average Joe hangs out, publications they read or social networks they participate in and begin telling everyone that actively listens what you know; give away what you’ve learned for free.
The most powerful path to mastering something comes down to one word: free.
Everyone loves free.
I don’t know anyone that would reject getting stuff for free (especially knowledge).
Free is the instant hook that makes people perk up and take notice. Use free to your advantage, your way of becoming the expert.
What’s Next After You’ve Become an Expert?
Have you been thinking about starting your own business, begin making money online, or wanted to be well known for your work? Start immediately with these three steps to position yourself as the expert.
Don’t restrict yourself from standing out because you’re afraid to tell others that liiiiiittle bit of knowledge they don’t know – this is what will make all the difference in creating trust and authority, you can do it.
Do you have any tips on becoming an expert in your field?
Share it with others in the comments below and maybe you too can stand out from the rest.