Ever since I said screw the 9-to-5, I put it upon myself to do one thing: create online assets. Well, I’ve been putting this off for a while but I wanted to share how I built a successful online business in two weeks.
Note: Hey! I’m back! My travels went well and I’ll probably write about them soon but for now I want to kick back into Murlu with some great content.
The Much Needed Smack in the Face
A while back I challenged myself to write 1,000 articles in 100 days. Some of you may remember this; I certainly did because I was working full-time and still putting in nearly 10 hours each night to get the job done. It sucked. I was literally holed up in my room for all 100 days just cranking out content.
But it taught me something … I was actually good at writing. In fact, the 100 days gave me the most valuable skill I claim today: building a great work habit.
I can’t begin to tell you how many bloggers are insanely scatterbrained when it comes to blogging and starting an online business. Everyone seems to be shuffling off to work on new projects before they ever get done with the one they were working on. It’s kind of stupid but it’s often not the fault of the blogger. There’s just so much information out there that you get overloaded and sucked into the hype.
Why am I going off on this tangent of building a habit? Well, the thing that smacked me in the face was that I had the skill that I could use for starting an online business sitting in front of me already: writing!
I can’t tell you why I didn’t realize it before; it was so obvious. I was great at creating content, Murlu was taking off, I was busy with creating content for my other sites and it was something I stressed myself in completing every day (hell, I still write about 10 articles a day for all the work I do).
The Beginning of an Idea
So now I had come to the realization that I had a skill that was already making me money (freelance writing) but I wasn’t really putting it into actual implementation for business. I was going to change that.
I began to draw out idea on how I could turn my writing into a business. I didn’t want to offer freelance writing services (coming soon) at the time because I was scared that I didn’t have the track record and I need to get my shit together but I knew I could find an outlet that let me specifically work on the writing end and let the website do the rest.
I settled on the idea of writing private label rights articles. PLR is writing an article once and selling it to multiple people. I saw that the market seemed to suck in terms of quality content and so I set out to change it. I did my research and even had a bit of success selling usage rights on ArticleMe which is one of the main factors for going with PLR.
And then I ran across Peggy Baron’s How to Become a PLR Writer ebook. I usually don’t buy ebooks but I took a look around at what Peggy has done and really liked her work so I ended up buying it and digging through it within the day. I didn’t do everything that was covered in the book but it let me bypass trying to slog through all the articles that try to explain PLR but really just pushes you to their packages and shit.
(By the way, Peggy’s book is really good and I would definitely recommend it if you are thinking about getting into the PLR business or even just wanted to sell freelance articles on your site. It has a lot of detail on setting a system to deliver your articles and finding clients).
The idea was set. I was going to start a PLR business. It was time to create private label rights content. I decided that I was going to get it done as fast as possible. It was going to be another challenge.
From Idea to Conception (as sexy as it sounds)
Let me tell you something: starting a business from scratch is pure hell. It’s a massive amount of work that if you haven’t done it before it’s hard to imagine.
I needed to do a variety of things before I got the business running
- Setup a website
- Write 10 packs (10 articles in each) of PLR content
- Write about 10 blog posts for the PLR blog
- Create and implement an email list with freebie
- Write a few promotional posts to get it up and running
That’s not to mention that I also did a bit of blogging here on Murlu (journal style).
So, I’m going to explain this process in a nutshell. I figure this could help you if you need a reference at some time without having to dig through dozens of posts on a single subject.
Here’s the entire process in a shit load of steps:
- Step 2: Already had hosting with HostGator so I just went ahead and installed WordPress.
- Step 3: Installed a minimal blog theme so it wouldn’t distract people.
- Step 4: Installed all the necessary WordPress plugins on the blog.
- Step 5: Setup a page that’s used for the welcome page on the front of the blog.
- Step 6: Filled in the About Me page and also added FAQ’s, View my Work and more.
- Step 7: Wrote down 10 categories that I planned to write about.
- Step 8: Created 10 articles for each category; result was 100 articles.
- Step 9: Created a READ ME, converted documents to TXT and DOC, zipped them.
- Step 10: Installed EasyFileShop that let me process payments and deliver packs.
- Step 11: Made the individual pages for each of the PLR packs.
- Step 12: Wrote 10 blog posts that would help get the site some search engine traffic. I recommend you check out this great post on writing great blog content if you’re stumped.
- Step 13: Wrote a 7 day ecourse called Maximize your PLR. Also created ebook out of the emails; this became a freebie at the end of the course. Steve Scott’s guide on creating an autoresponder helped a ton.
- Step 14: Did a soft launch, published some blog posts, and made some sales.
I ended up making more than a dozen sales within the first few weeks of it being up. While I was on my travels it pulled in some revenue which was great because I was screwed in terms of budget cause Japan is expensive as hell.
The Takeaway (at least read this section)
So, there it was a new business in 2 weeks of hardcore work. I worked nearly 18 hours each day to get the business up and running. I was almost to the point of throwing in the chips by the middle point because it was such a pain in the ass to do that much writing but I stuck with it.
I know this post is a little promotional (hey! Go check out the site eh!) but I’d like to share a few things that I discovered to be really simple to implement that have profound effects on the web:
- Educate the hell out of people – most people don’t know what PLR is so rather than trying to explain everything by having a super long sales page I made a course which shares how to properly use PLR on the web. The feedback on the course has been phenomenal; not many PLR businesses do this – they sell their packs and then push people along. People may not know what the hell you are selling so teach them how to properly apply it in their lives; plain and simple.
- Don’t underestimate cross selling – many of the sales I’ve had on PLRArticlesNow hasn’t been for just one pack, many people actually buy three or more at a time. Why? I purposely created ten topics that all work together. I knew that if people were going to buy a pack about blogging than they’re probably going to buy something on SEO or link building. I also used the READ ME as a way to upsell people where I listed related products; much like you’d find on an ecommerce site.
- Shut up and do work – when you start working on a product or business you really need to just shut up and get to work. No one is going to do the heavy work for you (unless you outsource it of course). Don’t bitch and moan that nothing is getting done if you’re spending all day on Twitter, Facebook, reading blogs and hanging out on forums. Hole yourself up and make sure you get the ‘most valuable actions’ done each and every day no matter what.
Have a goal when you are working on your business. I was thinking about the trip to Japan and Thailand I was about to undertake. I wanted to make sure that I had a functioning asset ready for me while I was traveling that way I could pull in some income to help me get by; I also wanted something to look forward to working on when I got home.
I know this is kind of a shit post to work on as the first since getting back from my trip but I think it’s quite appropriate because I’ve noticed that while I’ve been gone a lot of bloggers gave up. I’m not sure why because so many of them had incredible momentum. Maybe they were backed into a corner and didn’t know what to do with their blog? Who knows.
What I can tell you that you will hit a point with your blog that you really can’t go any further unless you get outside your comfort zone. You can’t keep talking about the same, tired topics over and over again. You have to branch out and venture into new ideas. The best way to do this is to take your knowledge of running a blog and apply it to business creation.
You have every skill you need to get a business up and running besides the product. You know how to build the platform, get people hooked on your brand and keep them coming back. Get started on a project even if it isn’t in your immediate niche – get something going else you’re going to hit a wall.
Okay, that’s all I have for you. I’ve spent too much of your time. Now you’ve got to get something going on now. Oh yeah, go check out PLRArticlesNow.com and take a look at the business. Look at how it’s setup and see how simple it would be to create your own online business.