The direction for Murlu has been set. From this point forward I will use the best of my abilities to help you develop and launch your first online business. The first venture I’d like to take you through the process of is creating an information-related product along with building a platform to share it to the world. This is where it all begins…
Who Benefits from this Series
My aim is to help anyone that’s willing to take this information and apply it to their work but I’d like to focus this series on a specific group of people, including:
- Established bloggers that have yet to create a product
- Entrepreneurs with remarkable ideas that need the nudge to get going
- Non-techie people that feel overwhelmed by the “tech-speak” of business and blogging
It’s the reason why I’ve been placing such a large focus on Business Beyond Blogging.
There are many of us that understand how to properly run our blogs but we’re having trouble creating a product. The intent, of this series, is to help bloggers, such as you, get over the hump and begin to build digital assets that will ultimately help you escape the nine-to-five lifestyle.
Why an Information-Based Business?
I believe that an information-based business is the best possible place to start when developing and launching an online business venture. I say this because each of us have at least one skill that others are willing to pay for whether you know it or not. Packaging your knowledge into product or freelance offering creates the A.R.C. between your passion and venture.
For example, here what’s possible with an information based business:
- You’ll at least have an eBook to sell through your site
- You can upgrade your offering with a video course related to your topic
- You can create an audio course that could also branch into new opportunities
- You could begin coaching or consulting based on your authority in the topic
- Your content can tie into your work and further promote it (content strategy)
Realistically, if you’ve created content for your blog than all that truly needs to be done is a shift in overall focus. Instead of creating new posts for your blog (10 or so); you could create a product or morph that information into a freelance skill, instead.
Over time, as this blog evolves, I will dive into other ventures which can sprout from this new venture (or one entirely on its own). For now, however, I want to show you the process of building a business because, I believe, once you understand this – you’ll be able to conquer the world!
How the Series Breaks Down
I want to take you through the entire process of developing and launching your own information based business. I want to structure it in a fashion which lets you take one most valuable action each week that will ultimately lead you to launch (and beyond).
Some of the topics which I’ll be covering during this series are:
- Turning your passion into a kick-ass idea
- Discovering your Vision and Mission
- Finding your true market and opportunities
- Developing your offering from the ground up
- Building your platform for business
- Creating a sales funnel and feeding it with leads
- Taking your business to the next level
Each of these topics, I have planned, will be extremely thorough and may employ the help of others I’ve worked with over the months of launching my own online business ventures.
Additionally, I’d like to explain the techie side of running an online business because this is where I find a lot of people get hung up on – its techies talking to other techies which leaves an entire group of people out of pursuing their goals; maybe even you. I want to explain things in a way so it instantly clicks with you: no fluffed up terms, no hype, no B.S., just real strategies and steps to get the job done.
Over the next few months, I plan to have at least one post as the main step required to complete a section of your business (this will be your most valuable action). I’d like to further expand on each topic by sharing additional resources, checklists and more – I want to treat this as if it were a complete tutorial on launching your own online, information business down to the smallest details.
Why I’m doing all this
I believe every person has a remarkable idea that the world needs and wants. The problem becomes getting this idea out there to the world. There’s simply so much information on the web about launching a business that it may have caused you to become paralyzed.
I want to break down the barrier of launching your information-related online business by giving you a clear set of steps to reach your goals. I want to remove the heavy tech-speak so anyone can use this information. More importantly, I want to help my fellow bloggers break away from the idea of becoming a ‘problogger’ and help develop the mindset of ‘entrepreneur’.
Many of us already have a great following and understanding on how to deliver valuable information but it requires that additional nudge toward the right direction to finally create a real online business.
This course isn’t to show you how to create dry, vapid products you often see with Internet Marketing product launches. The goal is to take that remarkable idea you have and create a real product; one which truly benefits your market (and the world).
I need Action-Takers (Your First Most Valuable Action)
My vision and mission for Murlu is to help you launch your own online business; this certainly isn’t an easy feat. I can only provide the information but it’s going to require you to do the heavy work.
I’m going to tell you right now: I don’t want people that are going to sit on the way-side. There are enough blogs out there that will share great posts about business which I could happily point you to if you don’t at least try to implement the tutorials within this series.
I can’t hold your hand throughout the entire process but if you’re on board with this idea, I’d like for you to contact me and let me know (or simply leave a comment below). I want action-takers, I want people that are ready to make an impact, build their digital legacy and turn their passion into a kick-ass online business.
If this is something you’re up for than get ready because you’re about to hustle in ways that you’ve never done before. Together, we can do this.