How to Find Profitable Niche Website Ideas like Pat Flynn

If you’ve been keeping a pulse on the niche business topics over the last while than you know about the website Pat Flynn put together for his niche site challenge. Well, fast forward through it all and jump to the now where Pat’s website on security guard training is earning him over $1,000 a month, by itself.

I was wondering “if it worked for security guards, what other industries would work?” Seeing that the job market blows, there are a lot of people looking at starting a new career (one of the main reasons why Pat’s website works). Then I found a cool resource …

Profitable Niche Ideas by Trends

I assume you know what is; if not, it’s a job search website – ‘nuff said. So why does it matter? Well, Indeed publishes a list of trends based on the data they have on their search site.

Did the light bulb just go off for you?

The trends are up-to-date by the previous month. You can drill down into each of the industries to give you a great idea on which job markets are heavily hiring and on the rise. You can use this data to then go off and make a niche website ala. Pat Flynn style – see where I’m going here?

Here’s a basic drill down of what I’m talking about …

Profitable Niche Website Ideas

Profitable Ideas for Websites

Once you’ve drilled down into the industry, you can jump to your trusty Google Keyword Tool to then take a look at the keyword/phrase/industry in question …

Profitable Niche Idea

Using ‘Staff Accountant’, I can see that there are 1,600 exact monthly searches, low competition for the keyword and a $2.21 average cost per click (CPC). In terms of a profitable niche website, that’s not bad at all.

You’d have plenty of monetization methods as well like adding a job board, Google Adsense, Clickbank products in the job hunting marketing, resume writing services and more.

Seeing that there are thousands of different industries, you have more than enough niche website ideas to get started with. Okay, that’s all for today.

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20 Responses to “How to Find Profitable Niche Website Ideas like Pat Flynn”

  1. August 14, 2011 at 10:37 am #

    You have given me a great idea to focus more and generate more revenue in my niche. :) Thanks a lot for this stunning explanation with screenshots murlu.


    • Murray Lunn
      August 25, 2011 at 11:17 am #

      No problem Robin, glad you enjoyed the post :)

      • October 20, 2011 at 3:32 am #

        Hey Murray, wow, very creative and intelligent way of using indeed to find niches like Pat. I might have to steal this idea.

        Thanks man.

  2. Peggy Baron
    August 15, 2011 at 6:34 pm #

    Thanks for the excellent resource link, Murray! I’d not heard of

    I love your idea of marrying these top job trends with niche sites like Pat’s security guard site, but I’m having a hard time wrapping my head around what should be on the new niche site.

    Could you go a little further and explain how you would take the job trend of, say, real estate and what content you would put on your your new niche site? What’s the focus and goal of the site?


    • Murray Lunn
      August 16, 2011 at 6:35 am #

      Like Pat’s site, you could focus around things like training or there are other verticals such as pure education to the end user like where to find good real estate agents in every area; could have a paid inclusion on the site so, in many ways, you’re turning it into a directory. I think one of the BIG reasons why Pat’s security guard site works is that the people coming to the site are very focused (since it’s very niche) and since it provides great information to get started, people naturally stick to the site and want to learn more. A lot of websites are kind of all over the place when it comes to a specific fit of information, ya know? They’re either pushing really hard to get you to sign up for classes or specifically trying to help you find a person in the field – a bit of both seems to be really good so you not only get the people in the beginning of learning but you could also educate the customers on how to find the best people in the field. If that makes sense :)

      • Peggy Baron
        August 17, 2011 at 4:33 pm #

        Gotcha, Murray. Thanks!

  3. Eugene
    August 16, 2011 at 5:28 pm #

    This is a great idea. But that keyword really turned me off since I quite that job not too long ago :)

    • Murray Lunn
      August 25, 2011 at 11:18 am #

      Ha! Well, you could always go the opposite direction into “why it sucks” give people a place to vent their frustrations with the career :P

  4. August 17, 2011 at 7:49 am #

    Well developing website like that is not difficult. Select 9k exact searches keywords from job/etc and make eash post for every state from US. After 4 months of marketing post details for all states. Yours website should rank for all number keywords on 1. Jobs website gets tons of traffic from long tails.

    Schools, colleges, jobs, information are ever green niche.

  5. August 19, 2011 at 4:10 pm #

    Great idea, and fairly timely too. I have actually been in the planning stages of finding a new niche to build (and detail about specifically rather than generically on SSS)

    I am still in the VERY early planning stages, I likely will not do anything until a few weeks, but your ideas really augment finding the “right” topic. At least for those who want to build in the “job” style (a la adsense) like Pat did.

    Great ideas on tapping into that fruitful “job” market.

    • Murray Lunn
      August 25, 2011 at 11:19 am #

      I’ve got a few things up my sleeves as well Steve. Should be interesting to see how we put our ideas into fruition down the line; we’ll have to go over some notes because I’d like to document that process as well.

      When you think about it, anything job related is very big right now because of the economy so this puts you at a perfect platform to use your online skills to make things happen.

      Good luck buddy and glad to see you swing by.

  6. August 22, 2011 at 8:36 am #

    Honestly i don’t know this niches before I’m glad i found this informative site of yours, aside from that this can be the better way to plan before I can start my own home online business. Thanks for the detailed tips and tricks which gave me enough knowledge of how to go about while choosing a good niche which can make my online marketing work.

  7. Matthew Needham
    August 23, 2011 at 8:29 am #

    Great idea Murray, I’d not heard of, probably because it’s US focused? However, I can really see where you’re coming from on this.

    I think this is great way to rapidly build a niche site in a very targeted market.

    Just sent you an email my friend.


    • Murray Lunn
      August 25, 2011 at 11:21 am #

      Hey Matthew,

      Saw the email, responding, etc.

      I keep forgetting that Indeed is mostly U.S. because I had someone else talk to me about it but either way, it can be pretty powerful because of the reports that they do which should be similar for a lot of countries I would assume.

      Brings up a ton of ideas for niche websites especially when there are dozens of specific jobs within each of the categories.

      There are so many people looking for new careers that it’s mind boggling how much potential each of these have and especially when you can really pull together a content heavy, authority website since a lot of these terms are only dominated by companies trying to hire people within the field – not much in terms of information out there besides the basics.

  8. August 27, 2011 at 11:49 am #

    Not a bad idea but you will need a strong budget to make it in that niche and also lot of work. I’ve seen websites like that before and they are very successful, in fact in my country an website like that is in the top 10 most profitable websites so its not bad at all. But you will need a lot of credibility to develop…

    • Murray Lunn
      September 6, 2011 at 9:32 pm #

      The foreign market is awesome at the moment because so many countries are still emerging in terms of the web (along with a lot of sites finally getting past filters). One of the big things I saw, when doing a search, was a huge market for ‘Indian IT Jobs’. If you could make a site around that, you’d be really on track for a high traffic site. I’m sure this works well for basically any country; the States are quite tapped because the competition is so high but I could definitely see people starting to do foreign markets soon.

  9. September 9, 2011 at 9:38 pm #

    Hi Murray,

    Timely post as I’m entering in niche sites and having trendy information, is vital to choose good keywords.

    The site is for US but the idea can be spread perhaps to other sites that are more global.

    More sites to brainstorm ideas are always welcomed :)

    Have a great weekend!


    • Murray Lunn
      September 10, 2011 at 10:12 am #

      Awesome that you could find a bit of value out of the post Gera.

      Although Indeed is for the US, I think it can still reflect a lot of numbers globally – although, not completely accurate of course but you could always use it for trends, ya know?

  10. October 26, 2011 at 8:06 am #

    Nice article. I’ve been trying to build niche sites but managing them got so stressful that I decided to stick to just 2 of them and dump the rest.

    Maybe this would prompt me to give it a shot again as my main focus is ADSENSE.

    Quick question sir. Do you use the Competitive filter and Ad Blocker on your Google adsense account?

  11. Jamie
    November 21, 2012 at 6:11 pm #

    Nice article but I believe you purposely missed out an important factor which inevitably makes this whole idea fail. The google results! Staff Accountant = About 4,240,000 results

    BTW..that’s exact matches

    Good luck getting seen by anyone

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