This course on private label rights originally came from my email newsletter for PLRArticlesNow.com - I thought you would get a kick out of it and learn some great techniques for content marketing and making the most of PLR.
Have you ever heard the expression “the money is in the list!” Well, this is only partly true because it’s one thing to build a list but it’s a completely different world on actually making money from your list.
I, by no means, am an expert at list building but from my experience over the many months doing so for a variety of niche blogs I have found one common factor that plays the absolute most crucial element to building a highly-responsive list: content.
The process of developing and launching your own email list is fairly basic:
- Subscribe to an autoresponder service
- Create a highly favorable opt-in offer (such as a report or ebook)
- Provide quality information in each email
- Scale your email responses into product promotion or affiliate offers
- Test, Optimize, Repeat Steps 3 and 4
In fact, these emails (turned to posts) were part of the course from PLRArticlesNow are a part of list I’ve created.
By the time you finish this post, you’ll have a firm understanding how you can transform and maximize PLR content to build a killer email list. Let’s get started, shall we?
Why does content matter for a list?
Content plays two important roles for an email list:
- It builds trust in your readers because it provides quality content
- It becomes an extension of a website which further solidifies your authority on a niche topic
The inherent problem with list creation is that you now have twice the amount of work on your plate. Not only do you need to continually push new content to your website but you now have a list you must take care of with the same care and eye for quality interaction.
Since you’re reading this post and have discovered PLRArticlesNow.com, you have also become aware that you could use PLR articles for the basis of your email content. You solve the time barrier that’s imposed from multiple projects and ventures – awesome, right?
How to Use PLR Articles to Build a Killer Email List
Now that you understand the why, let’s get into the how.
As I’ve mentioned, I’m not an ‘expert’ when it comes to email list building but I did have one which sat at well over 3,500 subscribers (before I deleted it – that’s another story). I spent the time to create a logical progression for the emails I sent to my subscribers which eventually lead into product promotions. But enough about my list, let’s talk about how to build your list.
- Use PLR Content to Build an Opt-In Incentive – Chances are, you have seen more than a few incentives for signing up for an email list (the one you’re reading now is a ‘7 day course’). Your incentive should be greater than a post on your website but doesn’t need to be a full-fledged product. A short report, ebook, email course or white paper is often the perfect incentive for your list building. You could turn PLR articles into the content of your list incentive by packaging the information into a PDF format after small edits and a bit of graphics to increase the attractiveness of your offer.
- Use PLR Content as Email Content – As noted, having people sign up is one thing but keeping them engaged is an entirely different objective in itself. PLR content can become the basis for the content you plan to offer throughout your emails. A small amount of modification on the articles you’ve purchased can create a highly engaging email list that can lead to a greater amount of interaction which directly results in actions such as users sharing your content on social media, purchasing a promoted product or creating a strong “base” of your online community.
- Use PLR Content as Additional Gifts – Everyone loves an occasional surprise; PLR content could be formed into another incentive which is used as a gift for people that have opted into your email list. Use the same method and approach you take to developing a sign up incentive but instead of offering it up front – give it away after a set amount of time that a person is active on your email list. A gift will add value and show your commitment to deliver quality information; you can easily create this impact by repurposing PLR articles into these trust gem items.
In conclusion, you now have an additional weapon in your arsenal to maximize your PLR. An email list has the possibility to become one of your greatest investments when building an online venture or launching a new project. If you’re like me, you’re day is extremely business. PLR content can become the bridge between getting your list up and running or being forever stuck on chasing perfection.
I hope you enjoyed this post; if you would like to get a head start on creating your own killer email list than swing by PLRArticlesNow.com which offers a wide variety of PLR packs in multiple niche topics.
In the next post, I will be sharing how you can maximize your PLR articles into blog content that rocks!
