Pro Tip: Email Existing Customers for a Quick Bump in Sales

Why do we work our asses off to gain new customers when the ones we’ve got have already shown that they’re willing to buy from us?

If you’ve got an existing customer list than listen up because taking an hour to do what I’m about to tell you could easily give you a quick bump in sales …

Bought Once? Offer Something Else!

Cheesy but you get the point ...

On my website, PLRArticlesNow.com, I offer up a good amount of products for busy website owners.

I intentionally created the PLR to appeal to buyers through related topics.

I found that if someone picked up a pack on Online Business than they’re also going to be interested in Traffic Generation (since this leads to sales).

I already know that my customers get great value out of my work from their feedback but I’ve also been stunned to see so few repeat customers in the long run since launching the business (with the exception of a few individuals).

If you’re offering a selection of products, like me, than you can greatly benefit from spending about an hour of your time to reach back out to these previous customers in an attempt to spur up some new sales.

They’ve already “voted” that they like what you offer – now, just offer them something else.

Streamline It – Here’s Some Freebies

I use DPD on PLRArticlesNow (review), and so I was glad to find that there was an option for exporting my existing customers into a .CSV file which included all the necessary information for reaching them.

Exporting a customer list in DPD

At this point, I wanted to make the Thank You emails as efficient as I could so I created a template that basically said “Thanks, come back …” but also gave them a personalized discount code for future purchases.

The email template I put together for promotion

Within DPD (or whatever shopping cart you use), you probably have the option of creating discount codes. I don’t entirely recommend giving away so much since you’re trying to run a business but this is a great tactic for early adopters in your business.

Recording and getting those emails out

For me, and maybe you, a 10% cut of the earnings doesn’t really matter if I can get them to come back, buy something, be happy and maybe recommend it to their friends if it’s slipped their mind.

Then, from this point, send out personalized emails to each of the people through little mods to your email template.

Personally, I like adding their name to the email subject line which snags their attention.

This entire process should only really take you about an hour unless you have a couple hundred (or thousand) customers which, at that point, you may want to do this through an email marketing service.

Quick Case Study? You’ve Got It.

I did this the other day which set this entire process in motion.

I had a customer interested in my PLR so we went back and forth – I made sure to give him great information and support. He liked me enough to vote ‘yes’ and purchased a good chunk of products and mentioned that he’s ready to be a customer for life.

20 minutes of my time? $50 in earnings.

It’s not some huuuuge number but still, it’s awesome to be able to pick up these kinds of quick sales from a simple email. I’ve since sent out the others and now eagerly awaiting the response from my customer base.

Okay, Conclusion

This post wasn’t all too long but I hope you got a lot of great information out of it but more importantly: ACT ON IT.

These little tips can be immense for generating new sales. When working at my past job, we would easily pull in an additional 5 – 10 sale a day through this strategy which resulted in a cool $1k+ bump (since the average sale was about $100 – $200).

• Here’s a download link for the template I used: http://www.mediafire.com/?oi3v98ma7wlxghg

Over to you – how do you kick up new sales?