Grabbing the Bootstraps: How I plan to launch a Niche Business by February’s End

You may have noticed that I haven’t been very active on Murlu over the last week or so; it’s because I’ve got some very big plans. I’ll tell you know: by the end of February, I’ll have created and launched a new niche business.

Bootstrapping: An Internetpreneurs Approach

If you’ve talked to me before, you’ve noticed how busy I am at all times of the day. I’m working a full-time job and in my afternoons, I’ve been building my digital legacy through blog creation and freelance services. Now I’m taking it a step further by launching the first of (hopefully) many business ventures over the next year or two: PLRArticlesNow.

Why PLR content? At first, I thought it would be a great a great way to put my writing skills to great work. I’ve always read about PLR and have applied it for a few projects but it’s been on the receiving end – I was the one paying for it. I realized that there are a TON of business and website owners out there that need content but simply don’t have the time; this is where I step in.

I want to change up the game for PLR articles because, for the most part, a lot of it sucks. You’ll see websites that sell thousands of PLR articles but they’ve been so saturated that there’s really no point in buying them. Likewise, the content which these PLR pieces cover are often outdated or have been created by an outsourced team that generally don’t know what they’re talking about – they’re just doing research and writing things down.

I think I can change it up because, if you’ve read my blog, I apply the items that I talk about on my online projects; it’s not just theory, it’s tactics that work. I want to create PLR content that doesn’t suck.

The Vision was Easy; the Market Followed

The most important thing I’ve learned since joining the Year1BizSupport group offered up by Pawel of SelfEmployedCafe is that I have to stop treating my projects as just projects. Til this point, I saw PLRArticlesNow as some outlet that I’ve been meaning to create some time but I never really looked at as a full on business.

Once I flipped my train of thinking I began to research where I could take the business and who my market is. It happens that my vision for the products aligns quite well with the market I’d like to capture: business and website owners that don’t have a lot of free time to write and don’t want crap content from the usual offerings of PLR sites.

The process of finding the market will evolve with time as I hit my groove with the business but having these people in mind immediately sets a clear guide on how I need to market the website and the copy I’ll need to create in order to connect with them; answering their pain.

Want to Go for the Ride?

I’d say that I’m roughly 1/10th of the way done with thebusiness as it stands now. What I’d like to do is create a journal of some sort here on Murlu which will detail each step of the way from website setup to product creation, marketing and expanding the business beyond the basics.

Here are some of the items I’d like to cover in a bit more detail:

  • Finding the niche, market and setting up shop
  • Creating the products and additional offerings
  • Scoping and targeting the market (creating sales)
  • Offering a true customer experience
  • Tech items and software which is being used
  • Going beyond a simple service

I don’t know how exactly it will all pan out but the plan is to have these posts on Monday’s which will be lagging by a week this way I can work on the next process and have the actual experience to bring to these posts.

My overall goal with these posts aren’t to promote the business; it’s to show you some of the hustle and grind that’s going on behind the scenes; maybe you could replicate some of the same approaches and apply it to your information based business, ya know?

I’d like to know what you think about this idea, some of the questions want answered during this ‘journal’ and suggestions on how I could best approach this; it’s the community here on Murlu that gives me the drive to tackle these projects – I hope I’m able to provide real value with these posts as it goes. What say you?

32 Responses to “Grabbing the Bootstraps: How I plan to launch a Niche Business by February’s End”

  1. February 11, 2011 at 6:32 am #

    Hi Murray

    Firstly I would want to correct one of the statements you made at the beginning of this post “I am busy all times of the day” It should be “I am busy all times of the day and night….in fact I hardly ever sleep!” :-)

    And still you are buzzing with brilliant ideas to monetise too. As you know, I ask heaps of questions as there is so much for me to learn. When you write your posts explaining how you will be building your niche site; can I ask that you include screenshots?

    That way I won’t be leaving endless questions for you to answer on skype or in the biz support forum lol Thanks. And I really like that it will be once a week as there will be lots to take in.

    I like the way you teach because you give practical answers from your own experience. So many blogs I have noticed are from inexperienced marketers who just give theoretical answers which aren’t what I am wanting. Want to know what works, not just hit and miss theories!

    Thanks again for generously sharing with us Murray. Appreciated.

    Patricia Perth Australia

    • Murray Lunn
      February 12, 2011 at 6:01 pm #

      Hey Patricia; glad to hear that you’d enjoy the idea – wasn’t sure if people would really be on board with it because I think people would say “well, I don’t do that” but there’s a lot to be learned during the process because I’ll be talking about things like product delivery, payment processing, website setup and promotion – these really apply to any website; not just a specific business model.

      I’ll be sure to include pictures (that’s sometime I had already checked down hehe).

      It’ll probably start off a bit slow because I want to make sure I don’t overload people with information at this point but as soon as things get into the groove, I think that’s where a ton of extra value will come out :)

  2. February 11, 2011 at 10:56 am #

    First, congrats on being such an ambitious man and pushing forward with the idea. I’ve been sitting on the fence with my own ideas, so I’m starting to get through them all. First was the blog redesign, next was creating content in a more timely manner, and now I’m setting myself up in starting my own business.

    Next, what is PLR? :)

    Last, looking forward to your series of posts. I am sure I will find them as interesting as everything else you have been posting lately.

    • Murray Lunn
      February 12, 2011 at 6:08 pm #

      Keep rockin’ it James; even though I haven’t brought up a comment bout the redesign – I definitely noticed and love it :)

      This year is all about taking action. Think about it: what more can we really learn about the basics? Ya know? We have the skills to put our goals into effect and if we really need to learn something than we’ll just learn it as we go – or we can find others that may be willing to help.

      As for your question: PLR is private label right content – more specifically, I’m writing articles for business and website owners that don’t have a lot of time (or struggle at it); so it’s the same quality of posts (just shortened) that people can use under their own name. Instead of ghost writing for someone which is a one-time thing, you’re able to sell these PLR packs over and over again. So where you may have been paid $10 for an article from someone, you’re not opening the opportunity to earn $1000 from the packs that you’re selling over time.

      I think the posts will be really beneficial overall because I want to cover a lot of topics that I don’t see talked about that often when it comes to online business. Most people just say to create a product and market it but what about the little things? That’s why I want to cover things like payment processing, digital distribution and even customer service and backend stuff, change it up from the norm ya know?

  3. February 11, 2011 at 2:14 pm #

    ANy post that had Mad Max in it has got my attention. Good luck with the project dude and yes, I’d definitely like to see the hustle and grind…so bring it on :-)

    • Murray Lunn
      February 12, 2011 at 6:09 pm #

      I was thinking: what can I do to make this post bad-ass and then I thought of the most bad-ass movie :P

      It’s Saturday and I’m already grinding away; I feel grimey because I jumped to my computer before taking a shower, gotta get errands done, weekend all scheduled up and ready to rock this shit. Thanks for the support Dino; hope I don’t let ya down :P

  4. February 11, 2011 at 3:27 pm #

    Mad Max! That’s you, Murray!

    Seriously though, good luck with it, and if there’s anything I can do to help, you know where to find me. :)


    • Murray Lunn
      February 12, 2011 at 6:12 pm #

      Hey Peggy,

      Your book was a great boost to get me working on this (a bit of competition is always good, right?) hehe. I really liked that the book wasn’t just fluffed down with all this information that I wouldn’t care about because what I’ve found in a lot of work is that they cover the basics but a lot of the people reading are well beyond it. I already know how to do website setup and marketing – I just needed to figure out the PLR side of things (since I’m perfectly stable with my writing); that’s where your book came in perfectly because it answered those questions I had about delivery and the type of market that would be prime for it. Great work :)

      Maybe we can do a bit of trade off in skills; I can help ya with technical things if you need if you’d like to talk about PLR sometime :D . Networking powerrr!

      Thanks for the inspiration Peggy!

      • Peggy Baron
        February 14, 2011 at 6:43 pm #

        Hey Murray,

        Thanks for the thumbs up on my ebook, Become a PLR Writer. I don’t like fluff either, and I wanted to jump in where I could do the most good.

        There is already lots of info out there on how to set up a blog, get a domain name, and get hosting,etc. but not so much about the PLR as a business end of things.

        I’m always up for talking about PLR, that’s why I added a newsletter on the backend. I’ve got big things planned. ;)

        Hit me up on Skype when you want to bounce something off me. And I will take you up on your techy help offer. Many thanks!


        • Murray Lunn
          February 15, 2011 at 1:26 am #

          One of the things that I really liked about it is the very relaxed attitude. There wasn’t a lot of fluff (like you said) with all the things that I know about like setting up a blog – that’s been done and doesn’t really fit for a blog about starting a PLR business. I’ve put quite a few things to action directly from the book and expanded on a few ideas – I’d love to trade some information with you; I’m sure we can both provide some great value to another as we both take our own approaches to this business.

          Thanks for the support and the great work!

  5. February 11, 2011 at 9:10 pm #

    OK Seriously, If I dont catch you on skype soon my head will explode with all the S*$# I have to discuss with you!

    This post is another example of your awesomeness, and the image – well that’s you to a tee (except I am sure you are not a crazy anti-semetic nutjob!… or Australian) LOL

    • Murray Lunn
      February 12, 2011 at 6:16 pm #

      We’ll definitely chat Alex – if I’m not on than just shoot me a text and we’ll chat back and forth passively.

      For some reason, every time I watch Road Warrior or Thunderdome now, all I can picture is you fighting against Tina Turner hahahaha.

  6. Delena Silverfox@Coupon Codes
    February 12, 2011 at 12:47 am #

    Hi Murray,

    This is an amazing idea! So many PLR sites are so…um…cheap. I never wanted to even post my services there with a lot of them for freelance writing or other projects just because of the quality. Yours sounds like it’s something I would like to utilize, though! Being a work-at-home mom and full-time online student, I don’t have time to blink let alone do most of the writing my new niche business requires.

    I’ll be very keen to see what you come up with!

    • Murray Lunn
      February 12, 2011 at 6:20 pm #

      Thanks Delena

      Your comment alone brings up a ton of reassurance because (don’t take this the wrong way); but you’re my exact market. There’s a lot of people, such as yourself, that are way too busy to keep up with everything and that’s where this service can really come into play. Plus, since I’m really making the effort to offer great articles (vs. the usual dribble), customers will have a greater reason to come back time and time again because it delivers.

      Just as a bit of market research: what would you want from packages like these? Any specific topics or direction?

      • Peggy Baron
        February 14, 2011 at 6:35 pm #

        Here, here about offering quality PLR! Seeing some of the poor quality out there is what first got me thinking… I can do better than that!

        Having said that, there are other good PLR writers out there.
        Murray, I think you will do well writing about those topics you mentioned.


        • Murray Lunn
          February 15, 2011 at 1:24 am #

          Thanks for the support Peggy.

          Don’t get me wrong, didn’t meant to trounce everyone (hopefully it didn’t come across like that) – you’ve been a MAJOR impact on getting my ass in gear with PLR content. There’s a lot that I can learn from you and just from reading your eBook alone, I know you deliver the goods :)

          Thanks again and hope you can stick around as things evolve.

  7. Alex
    February 12, 2011 at 2:21 pm #

    Murray, hats off to you!

    Your determination and hard work should inspire us all (well at least it inspires me, I know that I need to work harder and better to be at least 25% as productive as you).

    You always come up with new ideas, new strategies and best of all you want to share them all with us.

    What can I say, you really found your calling on this one (since you can write so many articles in such a short amount of time) and I know that your articles will be one of the best.

    Although, I know that we (or at least me) won’t be able to match your writing style and enter the PLR market, I know we can use your tips and advices for other types of projects … I mean businesses.

    It would be cool if you could capture some videos of the more technical or complicated parts so we can also visualize the problems better.

    Also, writing about it in chapter, just like you described it. For example in the first month you will write about setting up the business and all that, and all your posts would have the title Chapter no. I – setting my business and so on, so we can reference it later in an orderly fashion.

    • Murray Lunn
      February 12, 2011 at 6:42 pm #

      Thanks for the input Alex; a lot of the ideas you have are what I was thinking about adding to the posts – I’d like to treat it like an actual series than specifically a journal overall so I can collect all of it down the line and have a hub for it on the blog here. I’ll definitely make an effort to do videos and tons of pictures because trying to explain some things as text can be a real pain in the ass. Thanks for the support :D

  8. February 12, 2011 at 7:28 pm #

    Hi Murray:

    you are most certainly a go getter and you have a great plan here. I would like to know if you will be writing all the kick ass content yourself or imploring the aid of your kick ass community?!

    I see your ideas floating all over the place so I know your digital legacy is a movin. I, too work a 9-5 and then burn the midnight oil becoming an online sensation! ;)

    Looking forward to your posts on this subject.


    • Murray Lunn
      February 12, 2011 at 8:05 pm #

      I’m going to be writing the PLR packs on my own to keep up with quality control but I have been thinking, in the back of my mind, that perhaps eventually the site can be leveraged into a marketplace (one of my long term goals) – maybe it’s something down the line that would be really beneficial overall :D

      Although, I’d love to hear any suggestion you may have overall because any community interaction is certainly a wonderful thing :)

      Create your own digital legacy as well Lisa. Us bloggers that are working double time have it harder than many others but content is legacy in itself; craft it the best you can and always work toward bigger goals – don’t get stuck on just blogging because there’s so many other opportunities out there to A.R.C your skills into profitable businesses :P

  9. Steve@Internet Lifestyle
    February 12, 2011 at 8:11 pm #


    Once again another high-flying idea with some awesome potential. I look forward to seeing and hearing more. I am sure it is going to be utter awesomeness.

    I know it isn’t a sales pitch, but I will certainly be checking it out for some buys too, as i am trying to automate so much stuff for my “go large”… well I doubt any of will be right for that niche, but who knows what I might decide to apply the same tactics to in the future.

    On a completely different note… You should have a RT/Digg/SU button somewhere. I spent like 5 minutes looking around to see where they went.

    …Ok, I know I have them in my bar, but I am a creature of habit

    • Murray Lunn
      February 12, 2011 at 10:06 pm #

      Very awesome man; I’m really looking forward to how your project is going to expand out – I’m sure I’ll be able to learn a lot from ya because, quite frankly, I want to own the PLR market >:3

      I think if I can provide the same, great quality of information that I share on my blog with the PLR content than I think I’ll make a big splash in the market. I have to hand it to Pawel that I was going about this all wrong; I was treating it like a project but now that I truly see the potential, I’m going BIG with it.

      I’ve added the social buttons back in – I guess Digg Digg doesn’t display correctly for people – blah – anyway, got those back on here :)

      We should definitely connect again sometime and mull over a few ideas; I’m sure we can align on a few points and help another.

  10. Richard
    February 12, 2011 at 10:48 pm #

    It’s just amazing how much creative energy that you have. You will definitely add great value to the PLR community. You’re right that I don’t see any PLR articles that have the kind of quality of writing that you demonstrate here. I can see that you will be very successful in that market!

    • Murray Lunn
      February 13, 2011 at 9:33 pm #

      Thanks Richard

      Overall, I do have to step back on the overall quality because there’s a major difference between a blog post (that would be here on Murlu) and articles that people can modify. I have to be a bit more general but even then, I put a lot of work into the articles to ensure they have relevant information to the person reading them. Because this is my first round at making the packages, I’ll definitely hit a “groove” as a I go to keep upping the ante. I think the articles, as they are now, are really fantastic, it’ll have to be after I land a few first clients to start receiving feedback to improve upon them – until then, I’m putting as much as I can into them on my own :)

  11. Robert Dempsey
    February 13, 2011 at 2:39 am #

    Showers can wait you’re kicking ass! I’m definitely interested and look forward to this launch. I’ve been thinking about using PLR for the lead magnets on my niche sites (non-authority sites that is) as list building is part of everything I do. As you mention the issue is all the crap out there. You put out nothing but quality so I’m really looking forward to this. Let me know if there is anything I can do to help you launch it sooner rather than later (he says selfishly).

    • Murray Lunn
      February 13, 2011 at 9:35 pm #

      Thanks for all the support Robert, I’m looking forward to talking again on Skype because there’s a lot of little things that I have to clarify which, until this point, were much more project based vs. an actual business. All of these things will be learned in time; I think this is going to not only be an incredible opportunity but the knowledge I’m going to learn from this experience will pass down to Murlu posts as well – I’ll be able to talk about highly focused topics which others would love to read (and may be stuck on).

      We’ll definitely talk soon :)

  12. Adam Paudyal
    February 13, 2011 at 4:23 pm #

    The comments Patricia made about you being busy day and night made me chuckle. Seriously do you even get any sleep man?

    You are doing a fantastic job with the PLR site. Seen some of the stuffs you offered and you are kicking some ass man!

    I am definitely looking forward to reading about the back-end stuffs Murray.

    Talk to you later..

    • Murray Lunn
      February 13, 2011 at 10:55 pm #

      Thanks for the support Adam – no time for sleep here :p

      Gah, I’m 6 hours into work today and I’ve still got about another 6 to go – gotta hustle :P

      Sundays: the day to get things doooooone – who needs a day of rest haha!

  13. Fran Aslam
    February 13, 2011 at 4:33 pm #

    Hi Murray

    This is one of the best things for you to do. As you are always sharpening you writing skills, you will have not trouble creating a few packages in one day.

    Its demand is increasing because of blogger, and new marketers, cash this potential right away.

    Fran A

    • Murray Lunn
      February 13, 2011 at 10:59 pm #

      Exactly my thinking Fran – more and more people are getting into blogging and don’t know where to start or how to keep up with the content demand; I hope that PLRArticlesNow can become one of those great resources for those that are strapped for time – that’s the market :D

  14. Bryan
    February 19, 2011 at 4:53 am #


    I think its a fantastic idea to go ahead with. I think there is a very large group of people who don’t have the time to write articles and are dying to get some to save them the work of writing, guest posters, outsourcing etc. I too fall into that category and I’m really interested to see how yours will turn out to be. I think the main problem I find these days, is that the turnaround time for articles can be slow if you ask someone to do it for you, quality can be a problem and the pain of looking for the right person to do it.

    I’m just curious since there are quite a few PLR sites out there, how would you make yours different than theirs. Ok you don’t have to reveal it. Oh check your mail too.

    • Murray Lunn
      February 22, 2011 at 12:06 am #

      Thanks for the support Bryan.

      I’m hoping that what you’ve said is one of the great buying points for people because there is just so much that we all have to do when running our projects online that sometimes it’s hard to keep up with content when you have big things to take care of (and especially if you have a full-time job!).

      I think what sets the business apart from the other sites out there is that I plan to keep the content from spreading too thin and that (hopefully) people will see that what I write about – I apply in my own websites. Instead of a PLR business that farms their content out to people that are just writing based on research – I want to write content that has actual application and not just theory for the end user.

      Maybe that’s the big difference, ya know? It’s PLR content made for the reader and not just for the buyer – the information is passed down to who’s actually going to read it on the blog vs. just someone that wants filler, hrmm.

      (I’ve had connection issues at the house, I believe I responded to ya but checking my emails again).

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