You may have noticed that I haven’t been very active on Murlu over the last week or so; it’s because I’ve got some very big plans. I’ll tell you know: by the end of February, I’ll have created and launched a new niche business.
Bootstrapping: An Internetpreneurs Approach
If you’ve talked to me before, you’ve noticed how busy I am at all times of the day. I’m working a full-time job and in my afternoons, I’ve been building my digital legacy through blog creation and freelance services. Now I’m taking it a step further by launching the first of (hopefully) many business ventures over the next year or two: PLRArticlesNow.
Why PLR content? At first, I thought it would be a great a great way to put my writing skills to great work. I’ve always read about PLR and have applied it for a few projects but it’s been on the receiving end – I was the one paying for it. I realized that there are a TON of business and website owners out there that need content but simply don’t have the time; this is where I step in.
I want to change up the game for PLR articles because, for the most part, a lot of it sucks. You’ll see websites that sell thousands of PLR articles but they’ve been so saturated that there’s really no point in buying them. Likewise, the content which these PLR pieces cover are often outdated or have been created by an outsourced team that generally don’t know what they’re talking about – they’re just doing research and writing things down.
I think I can change it up because, if you’ve read my blog, I apply the items that I talk about on my online projects; it’s not just theory, it’s tactics that work. I want to create PLR content that doesn’t suck.
The Vision was Easy; the Market Followed
The most important thing I’ve learned since joining the Year1BizSupport group offered up by Pawel of SelfEmployedCafe is that I have to stop treating my projects as just projects. Til this point, I saw PLRArticlesNow as some outlet that I’ve been meaning to create some time but I never really looked at as a full on business.
Once I flipped my train of thinking I began to research where I could take the business and who my market is. It happens that my vision for the products aligns quite well with the market I’d like to capture: business and website owners that don’t have a lot of free time to write and don’t want crap content from the usual offerings of PLR sites.
The process of finding the market will evolve with time as I hit my groove with the business but having these people in mind immediately sets a clear guide on how I need to market the website and the copy I’ll need to create in order to connect with them; answering their pain.
Want to Go for the Ride?
I’d say that I’m roughly 1/10th of the way done with thebusiness as it stands now. What I’d like to do is create a journal of some sort here on Murlu which will detail each step of the way from website setup to product creation, marketing and expanding the business beyond the basics.
Here are some of the items I’d like to cover in a bit more detail:
- Finding the niche, market and setting up shop
- Creating the products and additional offerings
- Scoping and targeting the market (creating sales)
- Offering a true customer experience
- Tech items and software which is being used
- Going beyond a simple service
I don’t know how exactly it will all pan out but the plan is to have these posts on Monday’s which will be lagging by a week this way I can work on the next process and have the actual experience to bring to these posts.
My overall goal with these posts aren’t to promote the business; it’s to show you some of the hustle and grind that’s going on behind the scenes; maybe you could replicate some of the same approaches and apply it to your information based business, ya know?
I’d like to know what you think about this idea, some of the questions want answered during this ‘journal’ and suggestions on how I could best approach this; it’s the community here on Murlu that gives me the drive to tackle these projects – I hope I’m able to provide real value with these posts as it goes. What say you?