Every once in a while I’ll put together a post here on Murlu which outlines some of the goals that I have for the blog and my own business ventures or projects.
Lately, I’ve been a bit foggy as far as where Murlu is going and what I truly want to do with the blog.
I’d like to share my true mission and vision for Murlu and where I’d like to take you in the future.
Why I’m Doing This
Ever since working on my PLR Articles business I’ve noticed the major difference between a project and a business. Murlu was never conceived to be a business but more of a platform to share what I’ve learned along the way when creating my own which you can take and apply to your own business ventures. So far, it’s worked out well: I’ve gain clients through the blog, reinforced my work, found inspiration to pursue different ventures and projects, met truly amazing people and have planted the seeds of my personal brand online.
The problem I face is one that I’ve noticed from the beginning: a rift in direction.
If you were to dig through the archives of Murlu you would notice a scatterbrain approach to content. Sure, you may have found a lot of value in these but let’s be honest: many of them have been hit and miss; not because they didn’t provide quality content but because there has been a disconnect with whom I want to talk to and the direction I want to take you.
What I’d like to do is finally give a clear direction for Murlu; it may alienate a portion of the community but I think it will also strengthen it at the same time…
When I first started Murlu I was all over the place. If you were to see my early drafts for content for Murlu it would have been a mixture of eBay and design work. Quite literally, Murlu (at one point) would have been a design blog that also went into online ventures. With time, I’ve realize that it was more important to provide content related to the actual business side of projects than to do the design ascetics.
I also fell into the trap of the ‘make money online’ niche. I had been making money online with a few of my projects but it wasn’t where I wanted to go so I began to phase that portion of the blog out. Likewise, I began to take a slant toward talking about blogging and, in my mind, it’s a bit of put-off because there are so many blogs about blogs out there; Murlu had a split personality.
What I’ve come to realize in these last few months is that my true vision was the one I had from the start (but went way off track): to help entrepreneurs launch their own small, online businesses.
To further expand my mission, I’d like to help every one of you break from the 9 to 5 or simply have an additional stream of income for greater financial freedom. I don’t know how long this is going to take but that’s what I’d like to do; that’s what I feel that I must do.
I originally started this blog because I have years of experience working behind the scenes at an ecommerce company (TonerRefillKits, which I have recently left to pursue my full-time, online ventures) doing product development, sales, marketing and much more. During that time, I’ve learned a TON of great information that I rarely see others talking about; I wanted to bring this information to you all.
Equally so, I had always been a bit pissy about the hyped up launches from ‘internet guru’s’. I saw people paying thousands of dollars on products about information that could easily be learned with a bit of research online; but I digress. One of my main goals (mission) for Murlu was to provide information covering online business that exceeded what ‘gurus’ were offering, but for free.
I’ve come full circle now (in many ways). I’ve realized that I had been trying to convey this information but it was often packaged toward the wrong audience; it was going toward those that weren’t truly on board with starting an online business.
My mission (as it’s always been) has been this: to provide the best damn information that will help you understand the technologies and overcome the hurdles of starting an online business.
My mission ties together closely with my vision for Murlu. I don’t want to just entertain you with content; I want you to take action. In order to do so I will need to create uncomfortable scenarios that you must be willing to take in order to truly put the information into action.
Your initial reaction to much of the upcoming content will be met with resistance because of fear. You may have the best intentions to create an online business but there’s something in you that prevents you from doing the necessary actions to get things up and running. I want to help break that wall down, mentally, and give you the resources to take the next step.
This is where thing will begin to make a shift. I will slowly begin to phase out areas of the blog that do not align with the vision or mission of Murlu which may include less coverage on topics that apply to a community as a whole.
For example: There are only so many ways you can tell people how to run a blog; it really just comes down to creating content for your community. There’s no reason to dig into the topic excessively here on Murlu because (I hope) that my audience wants to move beyond these subjects into something greater.
From this point forward, I’d like to propose a few ideas for content strategy here on Murlu
- A focus on series – I’d like to focus deeply on creating series related to developing, launching and operating an online business. When I say online business it can be anything from promoting your freelance skills to full on ecommerce stores. I’d like to cover topics within online business thoroughly (as a series) such as video marketing, email newsletters, shopping platforms and even the operational side of operating an online business. I’d like to package this series into hubs where you can easily access them as resources when you reach that point in your own online business.
- Helpful products – I have a massive amount of ideas that I’ve been chipping away at over the last few months as to what I could offer you in terms of in-depth products related to online business. Some of these items include a complete course on video marketing (I have 6 years of experience in video production), local search engine optimization, content creation and much more. My intent with these products would be to compile the knowledge and experience I have from working at an ecommerce company along with my own ventures to give real-world information that can be applied toward your own business.
- (Possible) Memberships – I’m reaching the point where the amount of work I put toward my blogs, ventures, clients and full-time job have begun to create a strain; it’s becoming impossible to keep up with everything that’s going on which is creating problems with delivering quality content to you in a timely fashion. What I’ve been kicking around, as of late, is a possible membership side of Murlu where members can have easier access to me along with a massive amount of tutorials about subjects that you can directly request and inquire about. Think of the possible membership area as an expansion of the content through videos, audio, deeper exploration of content, Q&A’s, interviews and much more. Before I entertain the idea any further I would appreciate your own feedback (whether this would be something you could see yourself become part of).
- Get People Launched – I want to focus less on bouncing between subjects and create an arc of content that will take you from the very beginnings of developing your business ventures to launching them (and beyond). This may mean that I return to a few of the basics but I think it’s essential to cover the foundations so they can be called on as resources as the content moves forward.
In all, I’d like to shift away from being scatterbrained and disorganized when it comes to content so that I will be able to provide clear tutorials on each stage of developing and launching an online business.
For me, I want to interact with those that want to go beyond just making money with a blog. I want to work with people that are going for the big wins; those that aren’t afraid to make mistakes and take risks for the greatest rewards.
Tying Together Loose Strings
It was only a few months ago that I announced my plans for 2011; these won’t change because I feel they are necessary for both my personal ventures and to take Murlu to the next level. The problem, when I created the set of goals, is that I didn’t create a true vision or mission of how I would get there. At the time, I had the mindset that I would be working on projects – not true business ventures.
I want to help you create a real online business. A business where your interactions with customers are truly valuable. A business that you can be proud of and build your digital legacy.
As the tagline for Murlu goes: I want to help you turn your passion into a kick-ass online business.
It took me a while to realize that I had been missing a vision. I was missing a mission.
Things are changing. There may be times where you feel alienated by the content but if you want to truly develop and launch a real online business than from here on out you will find value beyond anything you’ve seen before.
Here’s what I need from you:
- Please tell me what you think about this vision and mission for Murlu
- Let me know if developing and launching an online business is what you strive for
- Tell me your major hurdles that you face when starting an online business
I know this may be asking much but I want to try my best to deliver content that YOU want to learn from; not just a collection of tips that you’d find on other blogs.
It’s time to kick some ass.