Did you know that interlinking is a very important and powerful aspect of your blogs’ search engine optimization, user experience and page rank?
If you aren’t interlinking on your blog, you are leaking valuable link juice but don’t worry because this post will help you understand the benefits of interlinking and how to get started.
1. Search Engine Optimization
There are certain keywords you want to optimize on your blog, it’s the main reason why we push our search engine optimization efforts.
When interlinking on your blog, use keywords and keyword phrases that closely match the content and titles of your other blog posts.
This interlinking strategy will help build your authority and SEO for your specific keywords.
2. Build A Better User Experience
Why is interlinking such a great way to build a better user experience? Simple: People love to read media rich articles.
Media rich articles are posts that give your readers additional content through pictures, videos, reviews and more. These articles entice users to bookmark and share with others across networks such as Facebook and Twitter.
The more content you can provide to your readers, the better experience they will have while reading your blog – building trust and giving your blog a friendly image.
3. Help Low Page Rank Posts
Some of your blog posts are hit and miss. The posts that don’t rank well will often have a low Google Page Rank while the ones that were shared across social media and have many backlinks will show a higher Page Rank.
You can easily use interlinking to point your high Page Rank posts towards ones which were duds. This interlinking strategy will help raise the Page Rank on the lower valued posts and eventually give them a higher presences on search engines.
The immediate benefits of search engine optimization, user experience and building Page Rank should give you the motivation to begin an interlinking strategy on your blog.
Hopefully this post has given you the right direction on why you should begin interlinking on your blog.
What other benefits do you find when interlinking on your blog posts?
Image by Dolfi
Very useful post..can tell me any good plugin for inerlinking wordpress post?
.-= Kelly Watson´s last blog ..Sri Lanka to host 11th IIFA awards =-.
@Kelly
I actually really like the plugin called Insights – it allows you to search your blog within a post you’re currently writing to find posts that have related keywords. It also can help you find external pictures and articles.