Each beginning of the year – I put together some long winded post about my goals and, more often than not, just a handful of them ever come to fruition. This year I want to take a different approach. This year I want you to join me on this epic quest.
Two things covered:
- A big challenge for you
- A big change for me
A Business Beyond Blogging
Some of you may have already noticed …
I’m re-branding Murlu.
Yup. It’s an end of an era but like a phoenix – something new rises from the ashes.
I launched Murlu (a play on my name Murray Lunn, get it?) as a platform where I could talk about what I had been learning while working as a full-time webmaster and product developer for TRK. I finally left my position some time ago and during that away time – I put full time into blogging.
Problem with going full-time into blogging is that you start folding inward because there isn’t outside motivation and stimulation to try new things. You begin to cover the same topics, talk with the same people, promote the same stuff.
Murlu hit a glass ceiling.
So the new idea is Business Beyond Blogging.
The focus, in some ways, will remain on using blogs as self-promotion but the goal is to help you escape the clutches of blogging and get you into the next level: business.
Like I said, you have all the skills required to work the web in your favor – you just need a product/service.
My goal is to turn Murlu into an incredible resource for getting into that next level.
No more blogging bullshit.
No more playing with ourselves over some new social platform.
Real business shit.
I’m talking about freelancing, eCommerce, product development, and beyond.
It’s about tapping your connections.
I’ve still got some work to do but you’ll see the shift.
Make it Known: 2013 is the Year for Going Full Business
Starting a blog is stupidly easy.
So easy that people rush into launching one without really thinking about what they’ll do with it once things start to take off. Bloggers continue to push out content, comment, network, and promote their work but the vast majority of them are just spinning their wheels.
Because they don’t really have anything to promote besides information … and information is free.
This means that what you’re doing, with your blog, isn’t anything particularly special. Hate to say it but I’m sure you can feel that there is something lacking from all that hard work. You slave away at creating great content, you probably pick up some affiliate sales or adsense earnings, but you’re not doing a major return on investment.
Hell – just think: what if you put that entire time you spent blogging toward learning a trade or going back to college? Wouldn’t that give you better options, overall?
So here’s the challenge, for 2013 …
No more dicking around.
No more creating content aimlessly.
No more lack of direction.
What I’d like you to do (and this means ALL of us) is finally get down to work and create some kind of product or service to sell through the blog.
Finally give your blog some kind of direction.
Something to promote.
Something that gives your brand significant weight than just being known to share free information.
You’re already experienced doing basically anything and everything required to get found because you know the routine of self-promotion. Now channel that time and energy toward a product or service.
I don’t want you guys and gals to share what you have up your sleeves.
I don’t want you to make up some goal plan.
We’ve done that before.
What I DO want you to do is start thinking.
Think about what you want to make of 2013 – business-wise.
I want you fired up, ready to rock, and itching to expand well beyond what you’re doing now.
Get on board. Let’s leave the bullshit behind and embrace business beyond blogging.