I’m sitting at my computer, at 4:15am, writing this post because I would have been in-game of Diablo III (which happens to have launched today, May 15th). However, like typical Blizzard fashion, the launch didn’t exactly go according to plan and the company is scrambling to right this wrong.

Something has come to my attention as of late because it seems that we’re beginning to step in the wrong direction between marketing and branding.

Last year, I wrote about the goals I would be working on for 2011. Well, it’s obviously 2012 (at the time of writing this) and a lot has changed and developed (for better or worse) since I laid down those words.  

At the core of every successful business is an inner network of great relationships.

I noticed something pretty interesting and it had me thinking: I wonder how people are using Spotify as a content marketing tool?

In today’s post, I wanted to try something different. I’ve brought my buddy Eugene Farber in to discuss and weigh in on the process of content creation, strategy, and marketing. I’ll also be sharing my own thoughts so you can double up on the information.

I recently read a great article about the importance of focusing on problems vs. ideas from Wall Street Journal; it had me thinking about what kind of information we’ve been sharing as bloggers, entrepreneurs, and freelancers. You see, we’re so wrapped up in the mindset that “I just need one good idea” to make it that we forget that the only reason people are going to buy – is to solve a...

Infographics are one of the best, new forms of content marketing. They’ve been going around the web for some years now but it seems just recently that people have begun to add elaborate design elements to the images. I wanted to explore what works in infographic design. We see a lot of them but which really gets a viewer to take action? Hopefully we can find a conclusion to the question. Infographic...

We’re getting to the point where Facebook Fan pages are gaining bigger weight, for businesses, than actual eCommerce stores. Why bother going to a website to book a reservation for a hotel or spa when you could just shoot a message on Facebook? Why dig through an eCommerce site when you can just nab an item right in a page on a brands’ fan page? The one factor that makes all the difference is an...

There are a slew of excellent, premium WordPress plugins that have all kinds of crazy benefits like increasing your conversions, generating opt-in box pop-ups, site stripes to grab your reader’s attention, and so many more. I’m not saying these WordPress plugins aren’t worth their money but doing a bit of digging around has revealed a ton of great, inexpensive alternatives to popular blogging...

Problem: New visitors have no clear indication on where to begin after they’ve landed on your blog. One of the questions I’ve rarely seen answered, in blogging, is how to handle new website visitors when you know that they’ll be lost in a sea of content. Imagine, for a second, you’re a new visitor on this website: where do you begin? Do you start with the most recent post? Browse the resources...

Call me odd but I find that being robotic in my approach to work seems to have the best results when faced with repetitive tasks or the need to replicate results across the board. From the very beginning of planning a website to its creation – I believe you can streamline the process to cut out wasted time, ensure you’re working on content that sells, and creating a step-by-step blueprint (for...